As our socks contain a high percentage of wool, wearing them in shoes (rubbing and pressure.) shortens the life. We recommend 2-3 pairs for the season or ivory color (lasts longer).
We recommend washing socks as less as possible. If possible do not wash. Wool contains lanolin (animal fat), which acts as a natural impregnation, i.e. repels dirt and impurities from the surface of the fabric. Anything made from wool doesn't get dirty as quickly. Simply wipe it off or let it air out in the fresh air. If you have to wash, preferably by hand wool detergent. We recommend reading more about the care instructions here.